Cow Lick Spicy Beef Rub

(7 customer reviews)

The now-famous Texas style beef rub that complements any cut of beef and is perfect for brisket.

Our Favorite On:

See What Else We Use it On



We wondered just how to tell you about Cow Lick Spicy Beef Rub, and decided we couldn’t do any better than the Godfather of BBQ, Johnny Trigg. He put it like this: “That was the best steak I ever had, and I’m from Texas!” Of course, winning a bet and making Chris Capell cook might have had something to do with it, but we’re betting it was mostly the rib eye steak, covered in Cow Lick and grilled to a beautiful char.

If you need more proof of the perfection of this Dizzy Pig original beef rub, know that this delicious beef seasoning is filled with loads of fresh ground pepper, earthy chilies, paprika, garlic and onion. It’s the perfect complement to burgers, chili, steaks, prime rib and brisket. It really makes everything beef pop right off the plate … or the grill or the pan, as the case may be. Believe it or not, it’s surprisingly good on sliced tomatoes, too!


  • Medium Heat Level
  • Peppery
  • Earthy from Chiles
  • Robust POP for Beef

Our Favorite On:

  • Steaks
  • Brisket
  • Burgers
  • Eggs
  • Stew/Chili


  • Chili
  • Fresh Tomatoes
  • Eggs
  • Meatloaf

Product Label

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For your convenience, here is our nutritional panel, as it appears on our 8 oz. shaker.

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  • Pepper
  • Spices
  • Salt
  • Paprika
  • Garlic
  • Onion
Our wholesome seasonings are:

All natural
NO wheat gluten
NO peanuts or tree nuts

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Cow Lick™ contains none of the top ten listed allergens. Contains chiles, onion and garlic (which some folks have sensitivities to.)

7 reviews for Cow Lick Spicy Beef Rub

  1. WOW!!

    Alan B.

    My son brought me a bottle of the“Cow Lick” rub to try on the brisket I was cooking. The brisket turned out fantastic, my guests were all raving about how good it was. It was by far the best tasting brisket I have ever smoked. Thank you

  2. Awesome rub


    I grilled up some steaks using cowlick and the flavor was amazing. Not to mention the smell while they were cooking. Even the pickiest kid in the house was raving about how good it tasted.

  3. SCA Finals

    Mike Cooper

    For the last two years my buddy Dave and I have been competing in SCA steak competitions and this year we qualified to compete in the finals in Ft. Worth, TX. There were 274 teams from ten different countries that competed in this year’s finals. On Saturday we got a 5th place in our bracket of 46 which qualified us the cook for the championship Sunday against 59 other teams that finished in the top ten of their brackets. Well, long story short thanks to Cow Lick, Swamp Venom and a little luck these two idiots from Nebraska finished 8th in the world for 2019.

  4. Cowlick is an amazing rub


    Cowlick is an amazing rub. I have used this on tri tip smoking with cherry wood. I just really like the flavor and heat level of this rub.

  5. Probably best steak

    Chad “Podge” Monnswiners

    I’ve been wanting to try the Cow Lick for steaks and I had a chance to last weekend. I’ve been looking high and low on a nice steak rub that didn’t cover up the good flavor of the meat, but to complement it real well. This Cow Lick is exactly what I was looking for !!.. probably the best steak I’ve ever ate, and I’ve ate at some of the best Steak houses across the country !!.. way to go !!

  6. Cow Lick jerky


    Just wanted to let you know i found a great new use for your cowlick steak rub. i sliced up some top round for jerky and then mixed equal parts kosher salt and cowlick and coated both sides of the beef. let it sit for 4-8 hours and dry as usual. very very good jerky. probably the best i’ve made. and since it is a dry rub versus a marinade it dries so much quicker!!

  7. Best meatloaf


    Last night I made a Tex-Mex Meatloaf on my BGE and used some of the Cow Lick. The meatloaf was the best I have ever eaten… Thanks for the Wonderful Rubs….!

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The Dizzy Pig Way

Natural, gluten-free, handmade, in USA, made fresh daily, low sodium

Recipes Made With Cow Lick Spicy Beef Rub