Beef Seasoning
Beef Seasoning

Cow Lick

It’s all about beef.
Cow Lick Recipes
“That was the best steak I ever had, and I am from Texas”, said the “Godfather of BBQ” Johnny Trigg after Chris Capell (as payment for a lost bet) seared off a beef rib eye steak with Cow Lick, with a beautiful char, cooked to a juicy rare, and handed off to Johnny at the American Royal in Kansas City.

An original offering from Dizzy Pig back in 2002, Cow Lick Steak Rub is exactly the flavor a good piece of beef needs. Drawing on influences from Texas, which produces more beef than any other state, Cow Lick is a peppery balanced blend that complements beef like nothing else. Without sugar, Cow Lick can stand up to even the hottest searing temperatures.

Killer burgers. Primo prime rib. If it’s beef, it’s Cow Lick.

  • Medium heat level
  • Peppery
  • Earthy from chilies
  • Robust POP for beef
Our Favorite On
  • Steaks
  • Burgers
  • Chili
  • Fresh Tomatoes
  • Eggs
  • Meatloaf
  • Pepper
  • Spices
  • Salt
  • Paprika
  • Garlic
  • Onion

Dizzy Pig products are ALL NATURAL and contain:

  • NO wheat gluten
  • NO MSG
  • NO peanuts or tree nuts
  • And Cow Lick™ contains NO sugar!


Cow Lick™ contains none of the top ten listed allergens. Contains chiles, onion and garlic (which some folks have sensitivities to.)

Our rubs are all natural, gluten free and contain no MSG.

For your convenience, here is our nutritional panels, as they appear on our 8 oz. shakers.


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Recipes with Cow Lick