Our seasonings and rubs can be applied just before cooking. However, we prefer to apply to one side then let sit for 5-15 minutes until it “melts” in and is not falling off. Then flip over and apply to the other side(s). Applying a few hours before cooking is also an option if it works best with your timing. However, rubbing your meat a day or more in advance can sometimes impart a “cured” flavor, especially with pork ribs. We don’t recommend seasoning your food too far in advance.
For longer cooks, more seasoning can be applied part way through the cook to impart a fresh layer of flavor.