Here’s a little bit of bbq humor to kick off this month’s Dizzy Tip article:

Q: Why did the chicken cross the road?
A: To go to his Dizzy Pig dealer and replace his old jar of seasoning!

“What?” you say. “That doesn’t even really make sense, and is actually a little bit silly.” True. But you know what else is a little bit silly and doesn’t really make sense? Spending an ever-increasing amount of hard-earned dollars for quality food only to add a spice or seasoning, regardless of brand, that’s lost its punch and flavor due to an extended shelf life!

What we’re talking about here folks, are the ingredients in your cupboards, pantry and fridge that undermine an otherwise great meal creation by being used after their prime has passed. Anyone who’s ever baked with old chopped walnuts or pecans and regretted the decision when tasting the off/rancid nut oil in their end result knows the detriment of using old ingredients. Bake bread with old yeast and curse the lethargic loaf, spin a salad with wilted greens or create a shortcake with sad and sorry strawberries and the result is the same; disappointment. The same is true for the spice blends you use.

Dizzy Pig takes every step to ensure the herbs, spices and peppercorns that make up their blends are the freshest and best available.
Top quality meats and seafood deserve fresh spice flavors to coax out the most in your meal. That means replacing older, flacid flavored spice blends with new, fresh ground seasonings. No one knows more about getting the most out of seasonings than the team at Dizzy Pig, and they take every step to ensure the herbs, spices and peppercorns that make up their blends are the freshest and best available. Then, once blended together, a ‘best before’ date is affixed to each jar of rub. Why does Dizzy Pig take this step, among other quality control measures?

When herbs, spices and peppercorns get freshly ground, they begin releasing the essential oils inside, and from that point onward, flavor pungency begins to very slowly dissipate. Dizzy Pig grinds smaller quantities, so all that fresh-ground essence and flavor kick gets to you, rather than fading away in our warehouse waiting for your order to come in.

We encourage our retail partners to order often and keep fresh stock on-hand and we have offered incentives, such as low ordering minimums to ensure stock is fresh, regardless of where you get your Dizzy Pig fix!

Once you pop the lid on your new Dizzy Pig spice blend, it will begin to lose those essential oils further as oxygen gets in the jar as you cap and uncap it. Thus, we put a ‘best if used by’ date on the jar that indicates when, in our experienced opinion, the true flavor essence of the rub blend has been spent. Not many reach this point, but we acknowledge that not everyone uses the blends often enough to ensure consumption before that date, or perhaps one blend lags behind the others in your cooking preferences; hey these things happen!

We want each of our customers to enjoy the full Dizzy Pig flavor experience, and that is what is behind the ‘best if used by’ date sticker on the side of each and every jar you purchase. What to do when the rubs have passed the ‘best if used by’ date? Assess the flavor profile for yourself, and if it finger-tests dull or “off”, and the color is faded from exposure to air and light (try to keep them in a cool dry place for best shelf life!), then it’s definitely time to restock with a fresh, flavorful new jar of Dizzy Pig!

You worked hard to learn how to cook a great meal. You worked hard to earn the money to buy the food. You work hard to prepare and cook it. Old ingredients can erase all of your efforts, and have no place in your cooking. Toss ‘em. Your taste buds will thank you.

by Mike Kerslake